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To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration is underway. The Pokémon Company and London's Natural History Museum are opening a pop-up shop stocked with exclusive items. Fans can look forward to offerings including stationery, plushes, and artwork that are inspired by the museum's aesthetic. The big draw, though, will be a limited-edition Pikachu card, offered as a free bonus for the pop-up. The store is scheduled both on-site at the museum to its web counterpart from January 26 to April 19.

The Book That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated volume filled with beautiful artwork that show Pokémon in their natural habitats. The concept is the kind of research a Pokémon Professor could produce once trainers provide field notes, alternatively what Charles Darwin might have created had the Galapagos teemed with flying-types rather than birds. A key appeal lies in the book's scholarly approach, treating Pokémon as a legitimate subject for study. Author Yoshinari Yonehara and artist Chihiro Kinoshita both hold doctorate degrees in animal behavior and ecology.

Why This Promo Card Different

It is common for The Pokémon Company to release cards for major tournaments or brand collaborations. Many such promotional cards often feature the iconic electric rodent that acts as the series face. The factor setting this new promotion apart is its distinctly bigger dimensions. Although exact measurements have not been immediately shared, availability is guaranteed to be highly restricted, with fans limited to only a single card with each transaction.

Limiting Reseller Activity

According to a company statement, a portion of the pop-up items will also be sold outside the museum walls. But, a wider release will only be specific stores in the United Kingdom. Importantly, fans will not be able to purchase the card through the online Pokémon Center. Although speculator demand is a given, it appears they're going to have trouble stockpiling large numbers on this occasion. If you're unable to attend, there is an alternative like Pokémon Fossil exhibit headed to Chicago later this year.

"All profits of sales made in the museum store and its web shop, which covers these items, support the Natural History Museum’s charitable mission. That encompasses the efforts of 400 scientists who are scientific inquiry and finding solutions to the planetary emergency," it notes.